Every business needs a website, regardless of whether they are big or small. However, many business owners attempt to cut corners by using do-it-yourself website builders like SquareSpace, WIX and Weebly. These might seem like cost-effective alternatives to having a website made by a professional designer, but they often lead to more harm than good. Why should you avoid using WIX or a DIY website builder for your business website?
Why You Shouldn’t Choose WIX
1. It Doesn’t Help Your Brand: WIX is used by people who need free or low-cost websites. As a result, the company limits users to a list of premade website templates. The generic design and URL (yourname.wix.com) makes you look unprofessional, and customers will immediately start to question if you’re really a legitimate business.
2. It’s Not as Cheap as You Think: WIX advertises that you could build your website for free, which is tempting for small business owners who have a tight budget. However, if you need basic features, like your own URL, or an ad-free site, premium plans can get expensive quickly for the features they offer. When compared across the board with Weebly and SquareSpace, WIX is actually the most expensive option for a business pro package.
3. You’ll Be Harder to Find: If your customers can’t find you, you’re making it much harder on your business! Although WIX has made improvements to their
platform in the past few years for SEO, they are still far from the capabilities of a professional web designer. Google cares about mobile friendliness, page structure and content, so if you are using a WIX website, it could be buried in Google results and dramatically reduce the likelihood of a prime organic search result.
4. Slow Loading Speed: Users will not wait 10 seconds for your website to load, so speed matters. WIX websites load more slowly than those that are made with HTML. Search engines like Google also penalize websites with a slow loading speed, so you should always opt for a custom, HTML website from an experienced company like Computer Services Unlimited, Inc.